Social Media Content Ideas for Plumbers, Electricians, and Tradies

In today’s digital-first world, social media is a game-changer for plumbers, electricians, and all tradies. With over 93% of tradespeople using platforms like Facebook and Instagram to attract customers—and 35% landing jobs through social media three or more times a week—the opportunity is too big to ignore. Whether you’re a solo operator or managing a growing team, a smart social media strategy can help you boost visibility, build trust, and win more business.

Let’s dive into practical, proven content ideas that will make your social feeds stand out and drive real results.

Why Social Media Matters for Tradies

• 42% of local queries result in map pack clicks—meaning local visibility is crucial for lead generation.
• 78% of small businesses use social media to attract new customers.
• 93% of consumers say online reviews impact their buying decisions.
• 59% more engagement: Facebook posts with videos outperform other content types.
• Facebook (58%) and Instagram (39%) are the most effective platforms for lead generation among tradies.

Top Social Media Content Ideas for Plumbers, Electricians, and Tradies

1. Before-and-After Photos

Showcase your skills with dramatic before-and-after shots of your projects. These visuals provide instant proof of your expertise and are highly shareable, especially on Instagram and Facebook.

2. Quick Tips & DIY Advice

Share simple, actionable tips your audience can use at home—like preventing blocked drains or basic electrical safety. Educational content positions you as a helpful expert and keeps your brand top-of-mind.

3. Fun Facts & Industry Trivia

Mix in light-hearted, surprising facts about your trade. Did you know the first flushing toilet dates back to 1596? These posts entertain and educate, boosting engagement rates.

4. Customer Testimonials & Reviews

Highlight positive customer feedback—93% of consumers trust online reviews, and sharing them builds credibility fast. Use eye-catching graphics or short video testimonials for extra impact.

5. Behind-the-Scenes Glimpses

Give followers a peek into your workday, your tools, or your team culture. This content humanizes your business and builds trust with potential clients.

6. How-To Videos & Tutorials

Short videos showing how to reset a circuit breaker, fix a leaky tap, or safely use a power tool are highly engaging. Video content on Facebook gets 59% more engagement than other post types.

7. Giveaways & Promotions

Run contests, offer discounts, or give away branded merchandise. These posts can increase your follower count and generate buzz—just ask followers to tag friends or share your post to enter.

8. Company News & Announcements

Share updates about new services, certifications, awards, or changes in business hours. Keeping your audience informed shows professionalism and transparency.

9. Employee Spotlights

Introduce your team members with short bios or fun facts. This builds rapport and shows the faces behind your brand, making your business more relatable.

10. Community Involvement

Showcase your participation in local events, sponsorships, or charity work. Community-focused content demonstrates your commitment to the area you serve and can boost local engagement.

11. Industry Updates & Safety Tips

Share news about new regulations, safety standards, or technological advancements in your trade. This positions you as a knowledgeable leader in your field.

12. Polls, Q&As, and Interactive Posts

Encourage followers to ask questions, vote in polls, or share their own stories. Interactive content increases engagement and helps you understand your audience’s needs.

Platform-Specific Tips

Pro Tips for Maximum Impact

• Consistency is key: Post regularly, but focus on quality over quantity.
• Use local hashtags and geotags: Boost your visibility in your service area.
• Respond to comments and messages promptly: Builds trust and encourages word-of-mouth referrals.
• Monitor reviews and feedback: Address negative comments quickly to protect your reputation—71% of tradies say criticism affects their well-being.
• Leverage paid ads: Target specific demographics for even greater reach.

Real-World Results: The Power of Social Media for Tradies

• 35% of tradespeople get jobs through social media three or more times a week.
• 44% click-through rate for local 3-Pack listings on Google—social profiles help you rank here.
• Plumbing industry expected to grow by $12.7 billion by 2025—social media can help you claim your share.

Ready to Grow Your Tradie Business?

Social media isn’t just for big brands. With the right content and strategy, plumbers, electricians, and tradies can turn likes and shares into real leads and loyal customers. Start with these content ideas, track your results, and watch your business thrive in the digital age.

Need help crafting a winning social media strategy? Vibrant Digital’s proven digital marketing experts are ready to help you boost your visibility, build trust, and drive growth—faster and smarter.

Take your tradie business to the next level. Get in touch with Vibrant Digital today!

Sources

1. https://www.hvpmag.co.uk/Tradespeople-secure-almost-half-their-jobs-through-social-media-study-finds/17027
2. https://www.plumbingwebmasters.com/7-marketing-statistics-for-plumbers/
3. https://freelancers-hub.ca/blog/why-social-media-marketing-is-every-electricians-best-friend/
4. https://comradeweb.com/blog/social-media-marketing-for-electricians/
5. https://www.bizcover.com.au/bizwitty/a-comprehensive-guide-to-social-media-for-tradies/
6. https://www.plumbingwebmasters.com/social-media-guide/
7. https://www.webfx.com/blog/home-services/plumber-social-media-guide/
8. https://www.scorpion.co/home-services/articles/verticals/plumbing/8-social-media-post-examples-for-plumbers/
9. https://tradieup.com.au/how-tradies-can-use-social-media-to-grow-their-business/
10. https://www.servicetitan.com/blog/electrician-social-media-marketing
11. https://blog.socialchamp.com/blog/social-media-marketing-for-plumbers/