10 Post Ideas for Businesses That “Don’t Know What to Share”

Struggling with what to post on your business’s social media channels? You’re not alone. Many brands hit a creative block, but the good news is you don’t need to reinvent the wheel. With over 4.8 billion social media users worldwide and the average person spending over 2 hours a day on social platforms, fresh, engaging content is essential for visibility and growth. Here are ten proven post ideas—packed with practical tips and statistics—to help your business stay top-of-mind, build trust, and drive engagement.

1. Behind-the-Scenes (BTS) Glimpses

Showcase the human side of your business. Share photos or videos of your workspace, team meetings, product creation, or daily routines. BTS content builds authenticity and trust, with 86% of consumers saying authenticity is a key factor when deciding what brands they like and support.

• Example: A “Day in the Life” Reel or story featuring your team or founder.
• Stat: Posts with people’s faces get 38% more likes on Instagram.

2. Customer Testimonials and Success Stories

Let your happy customers do the talking. Share quotes, video testimonials, or before-and-after photos. Social proof is powerful: 81% of consumers say social media posts from friends directly influence their buying decisions.

• Tip: Use branded graphics or short video snippets for maximum impact.
• Stat: Video testimonials are the most effective video type for marketers, used by 39% of businesses.

3. Expert Tips, How-Tos, and Educational Content

Position your brand as a helpful resource. Share quick tips, industry insights, or how-to guides relevant to your audience. Educational content not only builds authority but also drives saves and shares—two key engagement metrics for algorithm visibility.

• Example: “5 Ways to Get the Most from Our Product” carousel post.
• Stat: 34% of marketers say social media videos (like how-tos) are among their top-performing content types.

4. Polls, Questions, and Interactive Posts

Spark conversations and gather feedback by asking your audience questions or running polls. Interactive content increases engagement rates and helps you better understand your customers’ needs.

• Example: Instagram Story poll: “Which new feature would you like to see next?”
• Stat: Polls and questions can boost engagement by up to 40% compared to standard posts.

5. Employee Spotlights and Team Introductions

Humanize your brand by introducing your team. Share fun facts, mini-interviews, or “Meet the Team” posts. This not only boosts morale but also strengthens your connection with followers.

• Example: “Employee of the Month” feature with a photo and short Q&A.
• Stat: Employee spotlights are among the top 10 most engaging post types for brands.

6. User-Generated Content (UGC) and Customer Photos

Encourage your customers to share their own photos and stories using your product or service. Repost their content (with permission) to build community and trust.

• Tip: Launch a branded hashtag to make it easy to find and share UGC.
• Stat: UGC posts see a 4.5% higher conversion rate compared to non-UGC posts.

7. Industry News, Trends, and Insights

Show you’re in the know by sharing relevant news, trends, or your take on industry developments. This positions your business as a thought leader and keeps your content fresh.

• Example: “What [Recent Trend] Means for Our Industry” LinkedIn post.
• Stat: 63% of consumers want brands to share content that’s informative and educational.

8. Contests, Giveaways, and Exclusive Offers

Everyone loves a chance to win. Run a contest, giveaway, or offer a flash sale exclusive to your social followers. These posts can significantly increase your reach and follower count.

• Example: “Tag a friend to win a free product/service!” post.
• Stat: Instagram accounts that run contests grow their followers 70% faster on average.

9. Inspirational Quotes and Stories

Share motivational quotes or stories that align with your brand values. These posts are highly shareable and help fill your content calendar on slower days.

• Example: A Monday Motivation quote graphic related to your industry.
• Stat: Quote posts consistently rank among the top three most shared content types.

10. Live Videos and Q&A Sessions

Go live to connect with your audience in real time. Host product demos, answer FAQs, or give updates. Live videos are the third most engaging type of in-feed social content, driving authentic interactions.

• Example: “Ask Us Anything” live session on Instagram or Facebook.
• Stat: 81% of consumers want brands to share more live and short-form video content.

Quick Reference Table

Pro Tips for Consistent, Effective Posting

• Mix it up: Use a blend of these ideas to keep your feed varied and interesting.
• Track engagement: Monitor likes, comments, saves, and shares to see what resonates most.
• Stay authentic: Authenticity is the #1 driver of brand trust online.
• Repurpose content: Turn a testimonial into a video, a tip into an infographic, or a live Q&A into a blog post.

By following these post ideas, your business can maintain a vibrant, engaging presence on social media—even when you think you have “nothing to share.” For more tailored digital marketing strategies, visit Vibrant Digital’s website and discover how we help brands grow smarter and faster.

Sources

1. https://sproutsocial.com/insights/social-media-statistics/
2. https://www.clearvoice.com/resources/social-media-statistics/
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4. https://red-website-design.co.uk/120-social-media-content-ideas/
5. https://www.hypotenuse.ai/blog/social-media-post-ideas
6. https://blog.hootsuite.com/content-idea-cheat-sheet/
7. https://www.socialinsider.io/blog/how-effective-is-social-media-marketing/
8. https://sproutsocial.com/insights/social-media-ideas/
9. https://adamconnell.me/social-media-post-ideas/
10. https://www.wordstream.com/social-media-marketing